Laura Briggs

A Moment With Laura Briggs: Self Publishing Vs. Traditional Publishing

author-picI’m happy to be welcoming a fellow Laura to Novel Kicks today. Author, Laura Briggs talks about Self Publishing vs. Traditional Publishing and the pros and cons of each. Over to you, Laura.

First of all, thanks to Laura for inviting me to appear on Novel Kicks with a post on self-publishing vs. traditional publishing. I’ve learned a little about both in recent years and hope my experiences may prove useful to some of you reading this.

Let me start by saying that my publisher, Pelican Book Group, is nothing less than excellent. I love working with them and plan to submit more manuscripts to their company in the future. I also love self-publishing and am grateful to have the opportunity for both.

Now—let’s get to some pros and cons on publishing!

 

The Pros of Traditional Publishing:

•Professional Editing: This is an obvious one, but I can’t stress it enough. Freelance editors cost a few hundred on average, so yes, professional editing gives traditional publishing an edge.

•Professional Cover Design: Another obvious one, I know, but important. Not everyone has the software, or the know-how to make a good cover, even with so many high quality images available via sites like Dreamstime. The cover often serves as your book’s first impression, so it needs to be good.

•Professional Marketing: Let’s face it—marketing is tough. And hugely competitive. Book review bloggers are swamped with requests and even buying ad space from a popular service like Bookbub is difficult to achieve. Some publishing companies have better methods of getting your book out there. Some don’t. It depends on the publisher, and of course, even authors with a traditional publisher must still do some of their own marketing.

•It Has More Options Than Before: There are many small and up-and-coming publishers who will take unagented submissions from writers these days. There are even divisions of bigger publishing houses, like HarperCollins, I believe, that welcome unagented submissions. They may not pay author advances like big companies do, but some are quite generous on the royalties.

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