When I am thinking up the perfect hero, the first thing I do is make him (ironically) imperfect. A totally perfect hero would be too daunting. George Clooney belongs on a pedestal, not wandering around a car boot sale on a Sunday morning. My heroes have flaws, they have made mistakes in life and become stronger people because of that. They are attainable and interesting. They have a good work ethic and are kind to animals. I could not write convincingly about a hero who kicked cats and preferred life on the dole. Flaws make a hero believable, but you have to find the right balance. A hero with too many flaws would be a pain in the butt and unattractive to readers. A good starting point is writing about someone who would be imperfectly perfect for you. Trawl the internet and find someone you like so you have a visual in your head when you are writing about him.
Lookswise… well, the faces I find most attractive have character. Features might not be flawless, but together they work. My hero’s nose may be slightly large, but on a strong face, a small straight nose would look ridiculous (analyse Liam Neeson’s features – small eyes, crooked nose, thin lips – but dynamite when placed together!). Strong female leads need even stronger men. I would have thought that 99.9% of women find being cared for and protected by someone physically and mentally strong a turn-on.by